Rolle
Creative Direction Digital Media, Production Management
Agency
Images
Jörg Hempel, Aachen
Baykomm
Corporate Exhibition Bayer AG
In the last 25 years the Baykomm has become a renowned visitor center. With the realignment of Bayer towards the live sciences, a thorough modernization was in order.
In addition to information on the corporation’s history, workforce, and social responsibility, nine highlight exhibits give insight into the varying operations. Using science boards, an enhancement of the SeedBoard technology developed for the german expo-pavilion in Milan, young and old visitors alike can learn what makes up our DNA, how new drugs get approved and how our circulatory system works.
I developed the interaction and visual design and oversaw media production, including the setup at the company’s headquarters in Leverkusen.